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  • Live from your living room, it's Saturday night

    SEATTLE Discovery Bay Games and Broadway Video Enterprises are bringing sketch comedy series "Saturday Night Live" into living rooms nationwide with the launch of a new board game.

  • Tetley Tea gets new look

    MONTVALE, N.J. Tetley Tea's packaging now features new warm and inviting graphics associated with an enjoyable tea experience.

    The new packaging can be found on retail shelves this month. The packaging update coincides with promotions and social media executions that support the brand's campaign to encourage consumers to rethink tea.

  • Lunchables continues food evolution with new varieties

    MADISON, Wis. Lunchables is getting more wholesome with new varieties that aim to keep kids healthy.

    The line expansion includes the introduction of two new varieties: chicken strips made with 100% white meat chicken, and chicken and American sub sandwich, which features rotisserie seasoned chicken and bread made with 8 g of whole grain. Both products are good sources of protein and calcium and join the Lunchables-with-water roster introduced last year that offers quality meats, cheeses and spring water, the company said.

     

  • Simple Solution introduces Eco-Care training pads

    DALLAS A new line of training pads for pets has hit the market.

    Simple Solution's new Eco-Care training pads hold liquid by converting the liquid into gel with polymer technology, keeping moisture and odor in. They are made from 85% of recycled material and are ideal for litter box mats, dog crate liners, muddy paw doormats, cleaning up messy spills, car seat covers, travel and more.

    The pads can be purchased at pet retailers nationwide.

  • Reckitt Benckiser expands PowerRBrands with new campaign

    PARSIPPANY, N.J. One month after testing its social media game PoweRBrands on Facebook, Reckitt Benckiser announced Thursday the official launch of its corresponding advertising/marketing campaign.

  • P&G expands Gain product line to reach Hispanic consumers

    CINCINNATI Gain is moving beyond the laundry room with two new products.

    As previously reported by Drug Store News, new Gain dishwashing liquid and an expanded Febreze with Gain collection now are available at stores nationwide. Gain dishwashing liquid is the first dish brand to be launched by Procter & Gamble in 37 years, the company said, while the Febreze with Gain original scent will include fabric refresher, Air Effects, candles and Noticeables.

  • Ben 10 gaming accessories now available in the United States

    LOS ANGELES A popular gaming accessory line now is available in the United States.

     

    AFA Interactive, the license holder for Ben 10 gaming accessories, has partnered with TrendSource, which will serve as the U.S. sales/distribution channel for the line. TrendSource has partnerships with retailers across the United States and Canada, and distributes product lines in the DVD, video game and electronic accessory markets. The company specializes in creating customized distribution services for retailers.

     

  • Lysol launches Mission for Health campaign

    PARSIPPANY, N.J. In an effort to underscore playing an active role in one's health, Reckitt Benckiser has unveiled the newest multifaceted marketing campaign for its Lysol brand.

     

    The Lysol Mission for Health campaign seeks to promote healthy habits through three strategic pillars. Program elements include:

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