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Duracell inks multiyear partnership with NFL
BETHEL, Conn. — Duracell announced that it has established a multiyear sponsorship with the National Football League.
The sponsorship builds on an agreement that Procter & Gamble has had with the NFL since 2009. Beginning with the 2012 NFL season, Duracell is allowed to use official NFL marks, including Super Bowl XLVII, Pro Bowl, NFL Draft and NFL Playoffs.