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  • Allergy a-wear-ness

    UPPER SADDLE RIVER, N.J. — A new line of products from AllerMates is helping parents of children with allergies better protect kids against exposure to unwanted allergens. AllerMates, a line of bright, fun, whimsical character-driven wristbands, dog tags and lunch boxes feature 14 original characters that help alert teachers and caregivers to a child’s allergies.


  • P&G updates financial guidance, unveils preliminary outlook for FY2013

    CINCINNATI — Procter & Gamble has trimmed its financial outlook for its April-June 2012 quarter and has unveiled preliminary guidance for fiscal year 2013.

    Speaking at the Deutsche Bank Global Consumer Conference in Paris, P&G board chairman, president and CEO Bob McDonald said, "we are making the necessary adjustments to our growth strategy to increase focus on our core business and to achieve more balanced growth across geographies, product categories and the top and bottom lines."

  • Huggies taps Poncho de Anda for Spanish-language marketing campaign

    DALLAS — Huggies has tapped a U.S. Spanish-language television personality to provide Hispanic parents with tips, advice and a new webisode series on parenthood.

  • Brawny teams up with Wounded Warrior Project for new campaign

    ATLANTA — Brawny has launched a national campaign and partnership with Wounded Warrior Project to help support and raise awareness of the needs of injured service members and their families across the nation.

  • Saban Brands revives '80s franchise

    LOS ANGELES — Saban Brands has announced the return of the Popples franchise.

    The company said it will reintroduce the brand — which was popular in the 1980s — with the introduction of such merchandise as accessories, plush toys and more by fall 2013. By spring 2014, Saban Brands plans to introduce new Popples characters and expand merchandise to include publishing, stationery, party goods, crafting and more.

  • NRF: Stutter step reported in May retail sales not a dark cloud over pending BTS season

    WASHINGTON — After a strong first quarter, consumers in May took a more practical approach to their spending. According to a National Retail Federation release on Wednesday, May retail sales (excluding automobile, gas stations and restaurants) decreased 0.3% seasonally adjusted from April but increased 4.8% unadjusted year over year, marking 23 consecutive months of retail sales growth.

  • Nuk introduces new baby items

    HACKENSACK, N.J. — Nuk has expanded its portfolio to include two new products.

  • Duracell inks multiyear partnership with NFL

    BETHEL, Conn. — Duracell announced that it has established a multiyear sponsorship with the National Football League.

    The sponsorship builds on an agreement that Procter & Gamble has had with the NFL since 2009. Beginning with the 2012 NFL season, Duracell is allowed to use official NFL marks, including Super Bowl XLVII, Pro Bowl, NFL Draft and NFL Playoffs.

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