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  • Dr Pepper gears up for 'Marvel's The Avengers'

    PLANO, Texas — In line with the premiere of "Marvel's The Avengers," Dr Pepper has unveiled a new commercial, limited-edition collectible cans that feature members of the heroic team and an online game.

    The new Dr Pepper commercial dramatizes the potential for anyone to be a hero and features a group of one-of-a-kind people assembling to impress comic book legend Stan Lee, the company said. In addition to the commercial, a collection of eight limited-edition Dr Pepper “Marvel's The Avengers” collectible cans now are available at retailers nationwide.

  • Skinny Cow expands Slimited Editions line

    OAKLAND, Calif. — A new lineup of treats has come to retail from the Skinny Cow brand.

    New Skinny Cow Slimited Editions Shake-Stirs allows snackers to enjoy a low-fat frozen shake by adding skim milk to an 11-oz. self-serve cup. The shakes currently are available in White Mint Cookie and Double Chocolate Crumble varieties for a suggested retail price of $1.79 for each single serving.

  • Rickland Orchards launches Greek yogurt bars

    FAIRFIELD, N.J. — Rickland Orchards is encouraging consumers to eat Greek yogurt in a new way.

    The company has launched a line of Greek yogurt bars, which feature honey-roasted granola and real fruit dipped in authentic strained Greek yogurt imported from Europe. All of the shelf-stable bars contain all-natural ingredients, 5 g of fiber, 7 g of protein and probiotics, the company said.

  • Dreyer's, Edy's add mango variety to fruit bars offering

    OAKLAND, Calif. — A new flavor has been introduced to a line of real fruit frozen snacks.

    Dreyer's and Edy's announced that their fruit bars now include a mango flavor, which will be available nationwide this spring. In addition to the new flavor, a 12-count variety pack of tropical flavors, including coconut, orange and pineapple, also will launch at retail.

    Mango fruit bars will carry a suggested retail price of $4.19. The 12-count tropical variety pack will carry a suggested retail price of $4.39.

  • Iams celebrates Senior Plus with 'Play Young, Stay Young' Facebook contest

    MASON, Ohio — Celebrating the recent debut of its Senior Plus line, Iams is launching a contest on Facebook called "Play Young, Stay Young," which encourages pet parents to celebrate their pets that are ages 11 years and older.

  • Former Jones Soda executive returns as board member

    SEATTLE — Jones Soda has appointed one of its former executives to its board.

    Jennifer Cue, who served in various roles — including CFO, COO and board member from 1995 to 2005 — has rejoined the company as a member of its board of directors.

  • Radioactive Energy Drink gets formula, packaging revamp

    CHICAGO — Radioactive Energy Drink has been reformulated and relaunched in 16-oz. cans from Rexam.

    The beverage, which doesn't contain artificial colors, preservatives or high-fructose corn syrup, now has less calories and sugar while touting added vitamins. Additionally, the new Rexam cans feature updated graphics that include fluorescent ink that glows in the dark under a black light.

  • H2O Overdrive, H2O Overdrive Hydrate get formula, packaging updates

    SALT LAKE CITY — Innovative Health Solutions announced that it has redesigned the formula of and updated the packaging for its sports beverages.

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