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WASHINGTON — Birds Eye announced it has joined the Partnership for a Healthier America and has launched a three-year effort to encourage kids to look at vegetables in a whole new way.

PURCHASE, N.Y. — Pepsi is airing its first television advertisement as part of its first-ever global campaign.

NORTHFIELD, Ill. — Kraft Foods announced its use of lifecycle assessment, which measures the footprint of what goes into making a product.

DALLAS — Huggies is expanding its Little Movers diapers line with the introduction of a limited-edition item that is both fun and fashionable.

Available now through July, Huggies Little Movers Hawaiian diapers are shaped to fit to provide proven leakage protection with an added tropical twist. In addition to the diapers, limited-edition Huggies Hawaiian wipes also will offer a fun, tropical-inspired design. The diapers will be sold at select retail outlets nationwide and are available in sizes two to five.

ST. LOUIS — Anheuser-Busch has expanded its Michelob Ultra brand to include a naturally sweetened and gluten-free cider made from crisp apples.

Michelob Ultra light cider is the first cider from Anheuser-Busch to be produced and distributed in the United States. The cider touts 120 calories and is ideal for year-round enjoyment and provides adult drinkers a light, refreshing alternative to white wine, champagne and heavier ciders.

NORTHFIELD, Ill. — Although its Oreo cookie brand turned 100 years old this year, Kraft Foods said the brand's global presence is greater than ever.

Oreo grew double digits in North America during first quarter 2012 and nearly 40% in Europe and developing markets, the company said. Sales of Oreo also grew nearly 25% in 2011, Kraft Foods said.

PLANO, Texas — Tostitos has launched a new online resource in partnership with entertaining expert Courtney Dial-Whitmore.

Housed on Frito-Lay's Facebook page, Tostitos Fiesta 411 is designed to provide consumers with ideas for planning and creating perfect at-home cantina-style parties, complete with the perfect snacks. The resource's debut is in line with launch of the limited-edition Tostitos Thins tortilla chips, which are exclusively available at Target stores through mid-July.

ST. PAUL, Minn. — 3M has introduced two Natural View screen protector products.

3M said its Natural View anti-glare screen protectors, now available for purchase in select Target stores, help to enhance the viewing experience on mobile devices when outdoors or in bright light conditions and provide durable protection for smartphone and tablet screens, as well as matte-finish glare reduction for a clear image, while maintaining a smooth-touch feel.