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  • Dropps makes way into fabric softener category

    ARDMORE, Pa. — Laundry detergent brand Dropps is expanding to include fabric softener.

    The company, known for its convenient toss-and-go system, has brought the same concept to its new fabric softener pacs, which are convenient in-wash softeners and scent boosters that soften, scent and protect clothes.

    Dropps fabric softener pacs can be used in all washers and are available in lavender, orange blossom and wild orchid scents. Dropps said the product will be launched next month.

  • Pull-Ups taps Alyson Hannigan for 'The Potty Dance' campaign

    NEENAH, Wis. — Kimberly-Clark's training pants brand has tapped celebrity mom Alyson Hannigan to inspire parents and toddlers to start potty training with a fun, easy celebration.

  • P&G expands job cuts as part of new $10M cost-savings program

    CINCINNATI — Procter & Gamble unveiled a larger than expected cost-savings program that involves cutting a total of 5,700 nonmanufacturing jobs in an effort to trim costs by the end of fiscal 2016, said P&G CEO Bob McDonald during the company’s annual Consumer Analyst Group of New York conference in Boca Raton, Fla.

    According to published reports, the cuts represent about 10% of P&G’s nonmanufacturing jobs. P&G has about 57,000 nonmanufacturing employees among its total workforce of about 129,000.

  • Coupons.com names e-commerce aficionado Dawn Lepore to board

    MOUNTAIN VIEW, Calif. — Coupons.com on Thursday announced the appointment of Dawn Lepore, former chairman and CEO of Drugstore.com, to its board of directors.

    “Dawn is a widely admired business leader and e-commerce trail blazer,” Coupons.com founder and CEO Steven Boal said. “Her leadership, expertise in building successful online businesses and experience as a board member of such companies as eBay, Walmart and The New York Times Co. will be a great asset to us as we continue to rapidly grow our business.”

  • Kellogg's unveils 2012 product lineup

    BATTLE CREEK, Mich. — Kellogg's announced the rollout of nearly two dozen products in the United States, including new additions to its cereals, snacks and frozen foods portfolios.

    For the cereal category, Kellogg's has introduced the following items:

    • Krave cereal, which features a multigrain shell with a chocolate inside. Available in chocolate and double chocolate, the cereal already has distribution in Europe;

    • Crunchy Nut Caramel Nut cereal, the newest addition to the Crunchy Nut brand;

  • Jamba's Orange Dream Machine makes way to retail

    PHOENIX — Inventure Foods has expanded its licensed line of Jamba all-natural smoothies with a new blend-and-serve smoothie kit flavor.

    Orange Dream Machine, named after one of Jamba's popular smoothies, blends together peach and orange, vanilla-flavored nonfat yogurt and a signature Jamba antioxidant boost of vitamin C, Inventure Foods said. One bag of Orange Dream Machine, blended with apple juice, makes two 8-oz. smoothies with 140 calories per serving.

  • Despite gluten-free product boom, celiac disease may be widely undiagnosed

    CHICAGO — New research from Mintel suggested that the number of consumers that are gluten-intolerant/sensitive or have been diagnosed with celiac disease should be much greater.

  • Tide seeks to transform laundry with new product

    CINCINNATI — Procter & Gamble this week launched Tide Pods, a three-chamber liquid unit dose detergent.

    Drawing inspiration from innovation in such areas as industrial design and technology, Tide Pods were designed to bring laundry in line with other innovations that have enhanced consumers’ daily lives, P&G said.

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