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MOUNTAIN VIEW, Calif. — Coupons.com on Thursday announced the appointment of Dawn Lepore, former chairman and CEO of Drugstore.com, to its board of directors.

“Dawn is a widely admired business leader and e-commerce trail blazer,” Coupons.com founder and CEO Steven Boal said. “Her leadership, expertise in building successful online businesses and experience as a board member of such companies as eBay, Walmart and The New York Times Co. will be a great asset to us as we continue to rapidly grow our business.”

BATTLE CREEK, Mich. — Kellogg's announced the rollout of nearly two dozen products in the United States, including new additions to its cereals, snacks and frozen foods portfolios.

For the cereal category, Kellogg's has introduced the following items:

• Krave cereal, which features a multigrain shell with a chocolate inside. Available in chocolate and double chocolate, the cereal already has distribution in Europe;

• Crunchy Nut Caramel Nut cereal, the newest addition to the Crunchy Nut brand;

HOLLYWOOD, Calif. — The latest edition of the "Mission: Impossible" franchise is making its Blu-ray and DVD debut on April 17 from Paramount Home Media Distribution.

"Mission: Impossible - Ghost Protocol" will be available in a limited-edition three-disc Blu-ray/DVD combo pack, which includes more than two hours of special features. The film also will be available as a two-disc Blu-ray/DVD combo pack and as a single-disc DVD.

LOS ANGELES — 20th Century Fox Home Entertainment and Fox Searchlight are bringing one of the most talked about films of 2011 to retail.

"Shame," directed by Steve McQueen and starring Michael Fassbender and Carey Mulligan, will arrive on Blu-ray combo pack. The combo pack features a high definition Blu-ray that includes special features — including a behind-the-scenes look at McQueen’s groundbreaking vision with exclusive extras and featurettes — a DVD version of the film and digital copy.

The economy doesn’t seem to be hurting the As Seen On TV category. A.J. Khubani, CEO of Telebrands, said the company’s business is ahead 20% in 2011 over the previous year, and fourth-quarter sales were up 30%.

“One major drug chain told us that as a nonpharmacy revenue producer, the category is second only to the OTC cold and flu category,” Khubani said. That’s why chain drug retailers continue to devote more space to the category — and not just in the most profitable fourth quarter.

LOS ANGELES — Marley Coffee has launched a social media campaign through which the brand will give away 25,000 free samples of Marley Coffee "One Love" organic ground coffee.

Sales of hot and cold breakfast cereals have been flat. “Consumers are faced with many breakfast options each day,” said David Browne, senior analyst at Mintel International Group. “While most do eat breakfast, it may mean a cereal/snack bar, yogurt, eggs, toast/bagels, baked goods or fast food restaurant options.” The popularity of egg-based breakfast sandwiches, particularly those available at fast food outlets, has surged. Consumers increasingly are buying breakfast outside the home.

SAN FRANCISCO — The maker of Purex, Renuzit and Soft Scrub has retained a new agency of record.

Henkel announced it will work with Pereira & O'Dell's creative and strategy departments to develop TV, print, out-of-home and digital assets including social and mobile efforts.