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  • Ronzoni Quick Cook pasta helps customers 'mangia' in less time

    HARRISBURG, Pa. — Ronzoni is expanding its line of pasta with a new mealtime option designed for busy families.

    New Ronzoni Quick Cook pasta, available in elbow, penne rigate and rotini varieties, cooks in just three minutes. New World Pasta, the maker of Ronzoni products, said the new line "offers families the wholesome home cooked meal they're looking for and eliminates the need to reach for a take-out menu."

  • Mars VP throws pitch at Red Sox game for good cause

    NEW YORK — On behalf of its Combos brand, which serves as a sponsor of the Boston Red Sox, Mars Chocolate North America executive Tim LeBel threw the ceremonial first pitch at the Red Sox game last week to benefit two charitable causes.

  • Sunsweet acquires Function Drinks

    YUBA CITY, Calif. — Sunsweet Growers has acquired a maker of dietary supplement beverages.

  • Snyder's-Lance expands distribution network with Greer acquisition

    CHARLOTTE, N.C. — Snyder's-Lance announced it has acquired a snack food distributor serving the Rhode Island, eastern Massachusetts and New Hampshire markets.

    The company said it has acquired all of the issued and outstanding shares of George Greer Co. Greer distributes Synder's-Lance's Cape Cod, Lance, Archway and Stella D'oro brands, as well as other leading brands and private-label products.

  • Sprout Foods expands baby food line with new cereals

    ATLANTA — An organic baby food brand has introduced two new cereals designed for infants and toddlers.

    Sprout Foods said its whole grain oatmeal and whole grain brown rice cereals build on the brand's starter infant and toddler products. The company said that its cereals, which are free of artificial ingredients, are packaged in a 7-oz., BPA-free, resealable pouch, also can be used later on as an ingredient combined with other Sprout products.

    Sprout Foods products are available at retailers nationwide.

  • TCC enters global licensing deal with Rovio for Angry Birds franchise

    WESTPORT, Conn. — TCC has been granted a global license for retail loyalty promotions to Rovio's Angry Birds franchise, TCC recently announced.

    The multi-year agreement provides TCC with worldwide rights to the Angry Birds franchise in a wide range of distribution channels, including supermarkets and hypermarkets, drug stores, health and beauty chains, newspaper and newspaper kiosks, fuel chains and convenience stores.

    The deal was brokered by TCC USA's VP marketing and licensing Nicole Piper.

  • YoCrunch kicks off integrated marketing campaign

    NEW YORK — YoCrunch has rolled out a new integrated marketing campaign that seeks to increase brand awareness.

    The company's "It's YoCrunch Time!" campaign highlights the fact that its products, which combine yogurt and such toppings as granola, M&M's, Reese's Pieces and more, can be enjoyed as a snack at any time of the day. The campaign was designed by Fathom Communications.

  • Lance introduces four cheese Captain's Wafers

    CHARLOTTE, N.C. — Lance is reaching out to cheese lovers with a new variety of Captain's Wafers.

    The company said that its latest Captain's Wafers product is a four-cheese blend of cheddar, mozzarella, parmesan and bleu cheese, paired with two baked crackers. The new four cheese Captain's Wafers replace the brand's smoke house cheddar variety.

    Four cheese Captain's Wafers are sold in 8-count homepacks and are available at major grocery retailers and Walmart with a suggested retail of $2.99.

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