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EL SEGUNDO, Calif. — Regional supermarket chain Fresh & Easy said that it is augmenting its gluten-free products range and will highlight the new offerings in stores through additional displays.

The company said it has added 15 to 30 new gluten-free items to its stores. Fresh & Easy currently boasts more than 500 products that do not contain naturally occurring gluten ingredients.

RACINE, Wis. — An insect repellent brand has revamped its product line.

Off! introduced its latest innovation, Off! Deep Woods Dry, which offers comfortable protection in heavily wooded areas. The brand also introduced Off! Botanicals towelettes and lotions, which are made with a plant-based repellent that protects against mosquitoes, black flies, gnats and no-see-ums. What's more, the Off! brand has redesigned its Off! Clip-On mosquito repellent, which now is 25% smaller.

LOS ANGELES — Hi-Chew has sweetened up its fruit chews with a new flavor.

The fruit chew brand has expanded to include a peach variety. The Hi-Chew lineup currently includes strawberry, green apple, melon, mango and banana flavors. The company announced it was rolling out a grape-flavored fruit chew in late 2010.

Hi-Chew is available at convenience stores and such retailers as Ralphs grocery stores.

NEWPORT BEACH, Calif. — Enhanced vitamin beverage Activate has partnered with Nourish America to provide daily essential nutrition to pregnant moms in need.

For every bottle of Activate purchased from June 1 to July 31, the brand will make a donation to provide a day's worth of nutrition to a woman and baby in need, as part of the Buy One, Feed Two campaign.

To learn more about the Nourish America program and Activate, visit Activatedrinks.com.

HERSHEY, Pa. — Hershey's leader is bidding the confectioner farewell, the company announced Wednesday.

David West, who has worked at Hershey for 10 years and serves as its president and CEO, is leaving his post to become CEO of Del Monte. The candy maker's board of directors appointed EVP and COO John Bilbrey to serve as the company's interim president and CEO.

Bilbrey joined Hershey in 2003 as SVP and president, Hershey International.

PURCHASE, N.Y. — SoBe has implemented a full-scale integrated marketing campaign.

The beverage brand said that its latest campaign, dubbed "Try Everything," is the biggest effort made since 2008. The Try Everything campaign combines television and radio advertisements, in-market grassroots programming and a revamped SoBe website.

EAGLE, Idaho — The American Heart Association announced that fresh Idaho potatoes meet its criteria for saturated fat and cholesterol.

One medium Idaho potato (5.3 oz.) contains 110 calories and does not contain fat or cholesterol, according to the Idaho Potato Commission.

CINCINNATI — Procter & Gamble is taking its packaging for three of its laundry products to the past.

The company said that its Bounce, Downy and Tide brands will sport a retro look for a limited time, giving a nod to P&G's past advertising for the products.

Tide, Bounce and Downy vintage packages will be available at Target from May 22 through June 10. What's more, P&G will feature $1-off coupons for Tide and Bounce and 75-cent coupons for Downy in Sunday newspapers nationwide on May 29.