CVS

Looking more like a shelf within Bath & Body Works than one you’d find in retail pharmacy is the Essence of Beauty endcap spotted within one CVS/pharmacy in New York. Essence of Beauty is available exclusively at CVS/pharmacy and online at CVS.com.


WOONSOCKET, R.I. — CVS Caremark's MinuteClinic division has expanded its suite of services to now include vitamin B12 injections and the human papillomavirus vaccination Gardasil.

WOONSOCKET, R.I. — CVS Caremark has named Helena Foulkes EVP and chief healthcare strategy and marketing officer. In the newly created role, Foulkes will bring together the company’s capabilities in enterprise branding, communications, community relations, charitable giving, healthcare-reform strategy, government relations and marketing into one integrated organization in an effort to deliver even better business results and stronger partnerships.


Groupings of homeopathic pediatric cough-cold solutions, like those pictured here at a central Pennsylvania CVS, have become more the norm given the safety and efficacy debate around several children’s cough-cold ingredients over the past few years, the spate of recalls and the more recent media-driven concern over accidental overdosing.


CVS/pharmacy has expanded its highly successful ExtraCare loyalty program with the launch in January of the first-ever beauty club program for the retail pharmacy channel. The CVS/pharmacy ExtraCare Beauty Club provides ExtraCare cardholders, who register their cards, with additional rewards on beauty purchases and other beauty-specific benefits. 



CVS provided a healthy dose of convenience to urban dwellers with the opening of its Urban Cluster store concept late last year. The stores have a decidedly unique bend, being stocked with a broad range of consumables, including an expanded pantry offering and a selection of affordable wines priced under $7.


With a new leader at the helm, a robust management team in place and an unwavering focus on driving medication adherence and reducing healthcare costs, CVS Caremark remains squarely on the growth path and continues to play an increasingly important role in U.S. health care with its far-reaching store network and arsenal of products and services.


Beauty360 has been described as “a natural evolution” of CVS/pharmacy’s commitment to beauty, and there’s no denying that it is much different than any beauty department you’ll find in a traditional CVS/pharmacy store. As of press time, there were 25 Beauty360 stores in operation, located primarily in California. The first location was unveiled November 2008 at a Capitol district CVS store in the center of Dupont Circle.