Dove’s Bond Strength collection aims to repair damaged tresses
Dove is offering a solution to those seeking damage repair of the hair.
The brand's new Bond Strength collection consists of four products that feature its Bio-Protein Care and peptides.
“At Dove, we set out to create a new range of hair repair products that would not only visibly reverse the signs of extreme damage but cater to busy lifestyles by providing real results in a fraction of the time of our competitors,” said Brian Kennedy, chief operating officer, Unilever North America Beauty and Wellbeing. “Dove Bond Strength infuses hair and beauty science into advanced bond strengthening products designed for all hair types at an affordable price point. With the introduction of this innovative range, Dove stays true to our mission of making a positive beauty experience universally accessible to everyone.”
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The complete collection offers a routine to repair damaged hair while strengthening bonds at the microscopic level. Products in the line includes:
- 10-in-1 Bond Strength Serum Mask: A weekly treatment that contains peptides and glycerin, as well as 10 transformative benefits that can help improve shine, detangle hair and restore bounce;
- 10-in-1 Bond Strength Shield Super Serum: Made to help shield hair from external aggressors and additional damage, it can be used on wet or dry strands to promote hydration and leave a glossy finish; and
- Bond Strength Shampoo and Conditioner: Suitable for all hair types, the products help transform hair and strengthen bonds from the inside out.
“Dove Bond Strength delivers such effective hair repair results due to its formulation being powered by Dove’s proprietary Bio-Protein Care and peptides which came to life after 10 years of research across our dedicated R&D team,” said Beth Labrecque, senior scientist for Dove Hair. “Inspired by Bio-mimetic hair technology, which works in harmony with hair's own biology to help repair extreme damage from the inside out and restore for healthy look and feel of hair, this Dove patented technology strengthens bonds at molecular level where the structure is damaged and protein is lost.”
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The Bond Strength collection is now available at such retailers as Amazon, Target, Walmart, CVS and Walgreens.
