Essie’s 2024 launches feature bright, trending and unique nail polish shades
For the new year, essie is giving fans of its nail care products a look at its new launches, which include an array of bright, trending and unique shades.
Spanning across its gel couture be-dazzled, expressive and regular polish lines, consumers can be on the lookout for several limited edition launches as well.
To kick things off, the brand’s gel couture be-dazzled collection’s newest colors celebrate self-indulgence and draw inspiration from bedazzled jewels.
Offering a gel-like manicure that lasts up to 14 days, the new shades—multi-faceted, statement piece, pinky ring and bling it—retail for $13 each and can be found online at essie.com, Ulta.com and Amazon, as well as at CVS, Walgreens and Target.
[Read more: Sally Hansen goes back to the ‘90s with limited-edition Miracle Gel collection]
Next up is the brand’s limited-edition spring 2024 line, also known as the blushin’ & crushin’ collection.
Inspired by the bright colors and memorable fashion from glossy makeup looks that ruled romantic comedies from the ‘90s and 2000s, the line aims to help users embrace their hopeless romantic side and be the main character all season long.
Shades a part of the line include blushin’ & crushin’, flirty flutters, tu-lips touch, spring fling, first kiss bliss and meet-cute moment.
Each polish retails for $10 and can be found at essie.com and Ulta.com. The line will be available at Target on Jan. 28, at Walmart on Feb. 1, Walgreens on March 1 and CVS on March 24.
[Read more: Le Mini Macaron broadens footprint within Ulta Beauty]
The third new launch from the brand is the expressive power moves line.
The one-minute quick dry shades are made to be applied on the fly and the collection aims to inspire consumers to embrace every moment and dance like no one is watching, the brand shared.
Shades part of the line include feel the hype, take a breakdance, power moves, choreo queen, main character moment and never skip a beat.
Essie’s expressive power moves collection retails for $10 each and is currently available at CVS, Walgreens, Ulta Beauty and Amazon. The line will launch at Walmart on Feb. 1 and at Target on Feb. 18.
[Read more: OPI looks to the stars via Big Zodiac Energy collection]
Last up is the newly launched essie odd squad collection.
Featuring punchy bright shades, as well as rich and restorative hues, the collection is ideal for those who love to get creative with their style and nails, the brand said.
Shades included in the collection are odd squad, never basic, offbeat chick, not a phase. Perfectly peculiar and mismatch to match.
[Read more: Deborah Lippmann’s Glam, Cozy collections prep nails for fall]
Retailing for $10 each, the odd squad collection is available at CVS, Amazon, Walgreens and Ulta.com. It will launch in Walmart on Feb. 1 and at Target on Feb. 18.
