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Nail-care renaissance

The nail category is taking a skin care-level approach when it comes to seasonal trends.
Gisselle

Just as the seasons come and go, so do fashion and beauty trends—and that includes nails.

Last summer, it was all about the Hailey Bieber “Glazed Donut” nails and a modern take on the classic French manicure that took over TikTok and many other social media platforms. This year bold colors and press-on manicures and pedicures are having a major moment.

Yes, that is correct—press-on pedicures are a thing, and it seems that bold and bright colors, such as neons and the classic white, are not going anywhere this coming summer.

“I am all the rage on brights. I love the new imPRESS Press-on Pedicure Bubbly, which is a bright neon yellow and imPRESS Press-on Pedicure Feelings, a neon green,” said celebrity nail artist Elle Gerstein. “Also art on toes or matching/coordinating pedis are a trend.”

[Read more: Kiss’ imPRESS, LoveShackFancy bring springtime florals to at-home manicures]

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What makes press-on nails an option in an ever-evolving category? The simplicity of quickly changing a look in a matter of minutes without waiting for the polish to dry.

“You can remove imPRESS Press-on Pedicure by simply peeling the nail off from the side! You can also use polish remover and oil and they will peel off,” said Gerstein.

Though it’s not all about bright and bold colors, nail care is having a significant renaissance, with brands such as Dermelect opting to take a skincare-level approach to the category.

The nail care industry is growing rapidly, and it’s estimated to reach $23.1 billion by the end of 2031, said the Transparency Market Research. The study also notes that pedicures and manicures are being increasingly adopted by the populace across the globe as they cause minimum damage to nail beds.

[Read more: Sally Hansen enters press-on nail category]

Companies in the nail care market are also increasing their research and development in order to provide next-gen products that can moisturize, strengthen and make nails smooth, the study notes. The surge in nail care awareness among the global population is boosting the growth of the market “The ‘skinification’ of nail care is the hot topic,” said Amos Lavian, founder of Dermelect. “Consumers are better informed, are proactive about ingredients, and want transparency from the beauty brands they purchase from. The focus on clean nail care solutions with efficacious ingredients continue to trend high as the move away from potentially ‘dirty’ nail care that tout’s formaldehyde, toluene, camphor.”

Dermelect touts its nail products as being centered around formulation, ingredient technology and unique delivery systems that address such issues as ridges on the nails in the same way as one would target fine lines and wrinkles on the face or forehead, the brand said. That approach could look a million different ways to users: It could mean opting for a nail and cuticle treatment
or giving nails a break from polish or extensions. “Just like our skin, our nails lose their natural moisture when utilizing gels, dips or acrylics,” said Lavian. “Many of the problems people see in their nails—breaking, peeling, flaking, splitting—are often symptoms of dehydration. First and foremost, it is crucial to maintain a moisture balance in the nail when trying to strengthen nails, especially post gels and acrylics. The first step of recovery is therefore utilizing a super hydrating nail cream or oil to replenish dehydrated nails.”

The nail care category is one that will continue to evolve as the needs of consumers. While staying on trend seems to be a concern for major brands, many are also pushing toward ensuring nails get the same amount of care and attention as the skin.

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Product Picks:


Nails INC Mani Marker Easy Nail Art Pens (Individual)
SRP:
$5 each on NailsInc.com and Amazon.com
Mani is a revolutionary nail innovation that’s taking the nail art world by storm. Consumers don’t have to paint it like the pros to try out these Mani Markers. All they need to do is bring their nail art ideas to life, from simple to complicated designs, and turn nails into the ultimate canvas. It’s available in Mascara Black, Bright White, Bubblegum Pink, Sea Blue, Kale Green and Lipstick Red.

Glamnetic Chasing Rainbows Press On Nail Collection
SRP:
$19.99 each at glamnetic.com
Perfect for spring, the styles in this collection include six playful designs that include Discomania,
Checkmate, All Smiles, Vibin’, Neon Lights, Wild Child. The collection also features a brand-new shape in a short oval, which is just the right length for those who want a natural style with a slight tapering effect. Each set comes in a glossy and semi-transparent finish.

imPRESS Press-On Pedicure
SRP:
$7.99 - $11.99, impressmanicure.com, Amazon, Ulta Beauty and drug stores nationwide
ImPRESS is a ready-to-wear pedicure that requires no glue and is safe on natural nails. Available in a variety of colors and designs, the nails are waterproof, do not smudge and do not chip. They also are easy, safe to use, feature a mess-free application and removal.

Sally Hansen x Keith Haring Collection
SRP:
$12.99 each at mass-market, drug store, food and e-commerce retailers
The Sally Hansen x Keith Haring Collection, which features the beaut brand’s popular long-wearing nail polish, Miracle Gel, is turning into a work of art with 10 vibrant pops of Keith Haring-inspired shades. Designed to provide up to eight days of chip-resistant wear, the line includes Red-iant Baby, Blanc Canvas, Contempor-airy, Go Figures, Writing On The Walls, Colour Instinct, Pop H-Art, Dance Your Pants Off, Draw Blue In and Sketched In Stone.

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