Garnier aims to reverse hair damage via Fructis Hair Filler collection

Garnier Fructis’ latest collection of hair care products aims to help reverse up to one year of visible damage. 

New from the brand is the Fructis Hair Filler line, a product collection that looks to democratize the ongoing trend of bond repair products in the prestige and professional sectors by offering an affordable option, the company said. 

“We’re thrilled to introduce the next generation of scientific hair repair with the Fructis Hair Filler systems,” said Ali Fakih, senior vice president of Garnier U.S. “Drawing inspiration from the power of skin fillers, this range not only achieves inner fiber repair but also delivers a visible transformation on the outer layer, infusing strength seven layers deep into the hair.”

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Consisting of three collections—Strength Repair with Vitamin Cg, Moisture Repair with Hyaluronic, and Color Repair with Ceramide—Garnier is rolling out the launches with a campaign that stars TikTok and television personality Charli D’Amelio. 

D’Amelio will star in a content series alongside board-certified dermatologist Dr. Muneeb Shah that details the line’s claim to strengthen hair seven layers deep in a visual and educational manner, the brand shared. 

“We approached our launch strategy comprehensively, leaving no aspect unexplored,” said Fakih. “We look forward to seeing the fruition of our efforts not only during launch but in the ongoing journey ahead.”

The full Fructis Hair Filler collection is available now on Amazon and at Walmart, Target, Ulta, drug, and select grocery stores.