Drew Barrymore set to be the face of Garnier Nutrisse’s 70 shade
Garnier Nutrisse’s brand ambassador Drew Barrymore is taking her relationship with the company one step further.
The brand announced that the actress is set to become the face and hair of the box of her Nutrisse hair color shade—Nutrisse 70—a dark natural blonde.
“Having low-maintenance hair color is crucial for me, as I color my hair every few weeks. Garnier Nutrisse is easy to use, and it nourishes my hair while providing amazing coverage in under 30 minutes,” said Barrymore. “As part of my role with Garnier, it was important to me that the hair color shade I represent in advertising was truly my color – and now my face is on the box! How cool. I’m happy to be a part of a brand family that understands people want the same fabulous results they see on their screens, at home. And they make it easier for them, and me, to achieve that.”
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Nutrisse 70 Dark Natural Blonde is an easy-to-maintain color that comes with the Nourishing Color Crème Kit, which is designed for nourished hair and better color. In addition, it is formulated with avocado oil, olive oil, shea oil, argan oil and coconut oil, the company said.
“Drew is such a dynamic partner—she is a star that remains relatable to her millions of fans because she is authentic in everything she does. Her role with Garnier is no different. She actually colors her own hair at home and worked closely with our team on the campaign to launch her face on the Nutrisse Shade 70 box. We are all so excited to see it come to fruition,” said Ali Fakih, senior vice president at Garnier.
Barrymore will star in a campaign that includes entertaining videos for digital and social media, inspiring others, and creators to share how their Nutrisse experience makes them feel famous, too.
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The revamped packaging featuring Drew Barrymore is rolling out nationally at Walmart, Target, Walgreens, CVS, and other food and mass drugstores nationwide.
