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10/05/2021

Garnier launches hair, scalp care collection exclusively at Walmart

The Garnier Fructis Pure Clean Hair Reset collection features products that tackle residue, pollution, dirt, oil and styling product buildup, the company said.
Gisselle Gaitan
Online Editor
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a bottle of items in it

In the world of hair care, caring for one’s hair is equally as important as showing the scalp some TLC.

That is why Garnier is launching its new hair care line, which features products that cater to scalp care, exclusively at Walmart.

The Garnier Fructis Pure Clean Hair Reset collection features products that tackle everything from residue to pollution, dirt, oil and styling product buildup, the company said.

[Read More: Neutrogena prioritizes scalp health]

Formulated with eco-designed natural ingredients that include aloe vera, charcoal and peppermint, the line also contains citric acid, micro-exfoliants, micellar gents and cooling scalp technology, the company said.

“We are seeing skincare influence the haircare category now more than ever. Our consumers are interested in haircare products inspired by their everyday skincare because they know those ingredients deliver on clean,” Alanna McDonald, the president of Garnier, Maybelline New York and essie said. “The new Pure Clean Hair Reset collection includes products that contain popular skincare cleansing ingredients like charcoal, and micellar agents to address everyday build-up from styling products, gels, and dry shampoo. We are delighted to collaborate with Walmart to bring this unique offering to life.” 

Made without the use of such unwanted chemicals as silicone, petrolatum, mineral oil, parabens or dyes, products part of the collection include — clarifying shampoo for normal hair and scalp; rebalancing shampoo for greasy hair and scalp; hydrating shampoo for dry hair and scalp; anti-residue scrub for hair and scalps; hydrating conditioner for hair and scalps; and hydrating serum for dry hair and scalp.

[Read More: Wet Brush elevates hair care with scalp massager]

“We have a long-standing relationship with Garnier, and their brand is one our customers know and love. It was important for us to collaborate on an exclusive product line to meet the needs of our Gen Z customers and reinforce our commitment to all customers,” Musab Balbale, the vice president of beauty at Walmart U.S. said. “The launch of the Fructis Pure Clean Hair Reset collection expands our selection of on-trend products with sophisticated formulas and ingredients that deliver impressive hair and scalp benefits at an incredible value.” 

Consumers can find the Garnier Fructis Pure Clean Hair Reset collection available exclusively at more than 4,200 Walmart stores and online on Walmart.com.

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