General Merchandise

CINCINNATI — Procter & Gamble has announced the launch of its new Crest 3D White Whitestrips Luxe Supreme FlexFit, the latest addition to the Crest 3D White Whitestrips family.

According to the company, these new whitestrips are the best-fitting whitestrips yet, and provide 30% more whitening coverage to custom fit each individual’s unique smile.

CINCINNATI and AIRPORT CITY, Israel — SodaStream, a manufacturer of home beverage carbonation systems, announced that it has entered into an agreement with Sunny Delight Beverages Co., a producer of juice-based drinks. The companies will co-develop flavors like SunnyD Tangy Original Orange and Orange-Strawberry exclusively for the SodaStream system.

SCOTTSDALE, Ariz. — Dial has introduced two new body washes, which were influenced by the rising popularity of vitamins and yogurt in food, the company said. The new Dial Vitamin Boost Body Wash comes in two varieties: Amazing B and the oil-infused Super C. Dial Yogurt Body Wash also has two variants, which include Dial Greek Yogurt and Dial Frozen Yogurt.

CINCINNATI — Procter & Gamble, in support of the National Sleep Foundation's Sleep Awareness Week 2014, announced the launch of its newest fabric care line, the Sweet Dreams Collection. The products are formulated with ingredients that not only clean and soften, but help to create a relaxing sleep environment, the company said.

CHANTILLY, Va. — Hispanic consumers are outpacing non-Hispanics in their adoption of mobile, social and online sources for local shopping, according to BIA/Kelsey's Consumer Commerce Monitor study released Tuesday. 

NEW YORK — Colgate-Palmolive has introduced its new Colgate Optic White Toothbrush + Whitening Pen — the first-ever toothbrush with a built-in whitening pen.  

The new Colgate Optic White Toothbrush + Whitening Pen is aimed to provide a convenient, affordable way to achieve high-impact teeth whitening at home, with whiter teeth in two days, the company stated.

CINCINNATI — Jewel, an acclaimed singer and songwriter, joined Swiffer on Thursday to celebrate the debut of the new Swiffer Sweep and Trap, which features soft rotating beater blades that are designed to scoop up large particles into a removable dirt bin for quick disposal.

SOUTH DEERFIELD, Mass. — The Yankee Candle Co. announced the addition of a new fragrance blend to its Relaxing Rituals line. The fifth scent, which the company named Uplift, was created with a blend of grapefruit, lemon and ginger.