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Mars signs with licensee to bring branded apparel to retailers
MOUNT ARLINGTON, N.J. — Mars Retail Group announced that it has signed Mad Engine as a new licensee to produce a range of apparel that will express the vividness of M&M's and Skittles brands. The apparel will be available at a variety of price points and include long- and short-sleeve T-shirts, knit tops, outerwear, fleece and hoodies.
The new line could serve as a colorful focal point for retailers as they plan Back-to-College endcaps or holiday displays. Retailers may place orders in spring 2014 for distribution across the United States.