General Merchandise

OAKLAND, Calif. — Clorox is boosting its namesake with a new line of liquid bleach products.

During its analyst day, held on May 31, the company unveiled plans to launch new concentrated formulas of Clorox liquid bleach products beginning in August. Benno Dorer, SVP of the company's cleaning division, said the concentrated formula will reduce the current 96-oz. bottle by 33% to 64 oz., "making it more convenient to handle while maintaining the same number of uses."

BETHEL, Conn. — Duracell is launching new Duralock with Power Preserve technology batteries this summer.

FAIRFIELD, Calif. — Jelly Belly is set to launch a new line of candy dishes.

Jelly Belly pie candy dishes are made of ceramic and have a classic lattice-patterned crust lid with a Jelly Belly jelly bean "fruit-filling"” peeking out from under it. Each Jelly Belly pie candy dish comes with a 2-oz. starter bag of Jelly Belly jelly beans in the dish's corresponding flavor. The dish itself can hold up to 4 oz. of Jelly Belly beans, so it can be refilled with favorite flavors.

NEW YORK — A new line of cleaning products named after a Discovery Channel show has hit the market.

Named after "Dirty Jobs," My Dirty Jobs cleaning products include items designed for laundry, kitchen, carpet and bathroom use. Each product features a heavy-duty, oxygen powered stain remover called Dirty Jobs Complete, which is produced with an original formula featuring an increased concentration of oxygen-powered enzymes, making it one of the most advanced stain removers on the market, the company said.

NEW YORK — Move Collective has expanded its line of Bobble reusable water bottles.

Bobble 24/7, which includes the same built-in replaceable carbon filter found in all current Bobble bottles (13-oz., 18.5-oz. and 34-oz. sizes), is a sporty solution to keep a body hydrated and filters as you drink, the company said. The Bobble 24/7 also features a tethered cap with integrated carrying handle and is recyclable and free of BPA, phthalates and PVC.

DETROIT — Avanti Press recently launched 28 new greeting card designs at the 2012 National Stationery Show in New York.

Combining its Avanti photographic humor brand with its illustrated companion, A*Press, the new cards "satisfy a wide spectrum of sending needs," Avanti's VP business development Marc Trobman said. Avanti Press has rolled out 18 fun-flavored cards celebrating the "grills, thrills and spills of summer," while nine new cards debuted under the A*Press brand for the birthday, anniversary and support categories.

DALLAS — Kimberly-Clark has partnered with Marvel Entertainment to bring the latter’s Spider-Man character to GoodNites underwear.

Marking the first use of licensed characters by the GoodNites brand, the underwear for boys will feature graphics of the famed web-crawler for a limited time beginning this month.

WINSTON-SALEM, N.C. — Hanes is bringing its Tagless concept to its men's underwear bottoms.

A decade after introducing its Tagless undershirts, the brand said the introduction of its Tagless briefs, boxers and boxer briefs are designed to address the unmet needs voiced by male consumers and underscores the brand's continued commitment to ensure the ultimate in comfort with each new product innovation.