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General Merchandise

  • Nielsen opens CPG insights to third-party analytic companies

    NEW YORK – Nielsen on Thursday announced that it will for the first time open its consumer packaged goods data and insights to third-party analytic companies on a historic and broad scale, with the launch of the Nielsen Connected Partner Program.

    The move enables Connected Partner companies and Nielsen clients to find each other and collaborate in an open ecosystem, freeing them from common barriers to connecting applications and data sets at scale.

  • Double down on health: CVS Health is leading a retail health revolution

    Who’s leading the retail health revolution? One of the chief innovators in the transformation of U.S. health care is surely CVS Health.

    (To download Special Report: Double Down on Health, click here.)

  • CVS puts its brand on innovation

    This isn’t your parents’ private-label business any more. To be sure, the rules of the store brand game have changed over the years — price matters, but it certainly isn’t the only factor driving the growing consumer interest in private label that exists today.

    (To download Special Report: Double Down on Health, click here.)

  • Driving customer engagement with digital

    Digital engagement is an integral part of CVS Health’s growth strategy, and for good reason. The digital customer at CVS spends 4.5 times more and engages with the CVS brand six times more than non-digital customers do.

    (To download Special Report: Double Down on Health, click here.)

  • Merchandising ‘Better Health Made Easy’

    Two years ago, CVS Pharmacy made the bold decision to walk away from tobacco. It was the right move for a lot of reasons, but the fact remained: There was a $2 billion sales hole that needed to be plugged.

    (To download Special Report: Double Down on Health, click here.)

  • ExtraCare holds the key to personalization efforts

    The ExtraCare loyalty program has grown to become CVS Health’s crown jewel. In 2015, the program — now in its 15th year — helped drive nearly $4 billion in savings for its roughly 70 million active cardholders. More important, it has emerged as the key engine driving CVS Health’s personalization efforts — a critical component of the company’s five-pillar strategy to reenergize its front-end business.

  • Bounty launches 'messy' campaign with Kristin Cavallari

    CINCINNATI -- Bounty paper towels has teamed up with mother, designer and author Kristin Cavallari to share some fuss-free ways to clean up life's inevitable messes.

  • Blueair launches line of connected air purifiers

    CHICAGO -- A new series of classic air purifiers featuring iFi-enabled cloud connectivity is hitting store shelves.

    Arriving in tandem with National Indoor Air Quality Awareness Month, Blueair says its new Classic purifiers deliver a 20% boost in clean air delivery, a sleeker profile and quieter performance.

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