With winners across 40 categories, products are awarded Product of the Year for outstanding innovation through a national survey of 40,000 American shoppers conducted by Kantar.
The pandemic has been a big sales driver for certain segments of greeting cards — from birthday cards and notes of encouragement to care and concern — as consumers sought to stay emotionally connected via cards bought at grocery stores and retail pharmacies.
With an ever-growing catalog of more than 23,000 cards, Designer Greetings president and CEO Steven Gimbelman is able to ensure that consumers can send a card to a person that reflects their own feelings and words.
