The drug channel could be losing its edge in seasonal sales. GMDC’s recently released “Seasonal Best Practices” report revealed that, according to Nielsen data for the 52 weeks ended Oct. 26, 2013, while drug store seasonal merchandise dollar sales are slightly ahead of supermarkets, the channel’s sales have slipped 16%.
Seasonal dollar sales at the drug channel, according to the report, were down for Christmas, Halloween, Valentine’s Day and Easter, but were slightly ahead for summer seasonal promotions.