General Mills partners with Travis and Jason Kelce

Following the viral cereal ranking conducted by Travis and Jason Kelce on their “New Heights” podcast, General Mills has tapped the brothers to work on a launch. 

The Kelce Mix Cereal, combines their top cereal picks—Cinnamon Toast Crunch, Lucky Charms and Reese’s Puffs—into one bowl. 

In addition, General Mills also is rolling out four limited-edition Kelces’ Pick collectible boxes of Honey Nut Cheerios, Cinnamon Toast Crunch, Lucky Charms and Reese’s Puffs, which feature the brothers on the packaging. 

[Read more: Oreo debuts limited-edition mint chip flavor]

Lastly, General Mills’ Cereal Training Camp welcomed the Kelce brothers, where they competed in a series of challenges, including the Cinnadust sprayer and the Lucky Charms Marshmallow Mission. 

A series of content spotlighting the brothers’ time at the Cereal Training Camp will be available to watch in the coming weeks on television, online and social channels.