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Go Gray’s hair care line caters to transitioning silver tresses

Go Gray is a system-focused hair care line that is designed to meet consumers at every phase of the going gray journey, the company said.
go gray hair line

There’s a new hair care line hitting shelves that has been formulated to help consumers whose hair is currently transitioning into silver, as well as help with the maintenance of this shade.

Go Gray is a system-focused hair care line that has been designed to meet consumers at every phase of their gray journey, whether starting from dyed hair, mid-way through the transition or fully into the next phase of fully gray and silver.

[Read More: Garnier launches hair, scalp care collection exclusively at Walmart]

Featuring a system of products that remove, fade, maintain and treat tresses, the line’s full roster of offerings includes:

  • Revitalizing Treatment, featuring a gentle and effective formula that works to gradually fade hair dye used to previously hide gray hair, it is a non-bleach treatment. Formulated to reduce the appearance of re-growth lines, this treatment lightens hair to create a seamless color transition, and contains aloe vera to hydrate hair, as well as soy protein to protect the integrity of each strand;
  • Clarifying Charcoal Shampoo and Conditioner, made to help fade color without stripping hair or the scalp of essential moisture, it also aids in detoxifying the scalp and strands of product buildup, dirt and debris. Other ingredients include pro-vitamin B5, oat bran extract and orange-peel extract to hydrate, smooth and moisturize hair;
  • Purple Toning Shampoo and Conditioner Duo, formulated for the healthy maintenance of gray and silver hair colors, this purple tone system works to keep hair bright and cool while also eliminating and toning down unwanted yellow. Featuring such ingredients as avocado oil and coconut oil to nourish hair and scalp, it also contains natural protein and quinoa extract to condition and protects hair, and pro-vitamin B5 to improve texture; and
  • Purple Toning Mask, made to brighten silver strands, this once-a-week treatment is infused with purple pigments that cancel out brass, red and yellow tones. Containing a formula that conditions hair, ingredients include oat bran, orange peel extract, olive-derived squalene and pro-vitamin B5.

[Read More: Clairol caters to evolving hair color needs via 3 new lines]

Each Go Gray product currently retails for $13.97, and is available for purchase exclusively at Walmart stores nationwide and online at

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