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Beauty app-splosion
Beauty brands are rushing to add apps as a ploy to allow shoppers to experiment with beauty more often, while also eliminating the need for consumers to return products because of disappointment in shades. If a brand doesn’t have an app now, it probably will this year.
(To view the full Beauty Trends Report, click here.)
L’Oréal kicked off the trend two years ago with Makeup Genius, but many others have been quick on its heels.
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These beauty products may be flying off shelves this winter
NBC's Today show spoke with some of Hollywood's top celebrity beauty experts to get the scoop on the best drug store beauty products to help battle the winter elements.
The network also highlighted the beauty products in one of its beauty segments and in a feature online.
The majority of the products can be found at drug and mass retailers.
To see the list, click here.