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Portable care, electric brushes brighten category
Oral care is exhibiting growth at mass, with dollar sales in most sub-categories showing somewhat of a bump or a marked upswing. Portable oral is doing its share to lift the entire category with sales expanding a bright 17.6%, according to IRI data for the 52-week period ended May 15. But popular whiteners declined 5%, which buyers attributed to overloading of the category and less expensive choices that dragged down dollars.
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Leadership through the eyes of the millennial
The Emerson Group’s Matt Poli spoke with a panel of millennials, rising stars in their respective fields, to explore what makes millennials tick.
Much has been written about millennials. But what’s really on their minds? How can marketers and retailers appeal to their preferences? To help get a better look, The Emerson Group’s VP marketing, Matt Poli, gathered a panel of rising young stars in their respective fields to explore what makes millennials tick.