Drug chains face unique challenges when it comes to reimagining a category: They often have smaller stores, cannot carry upscale brands and focus heavily on pharmacy.
This year’s winners pay homage to legacy brands that have been mainstays in the drug store channel’s natural section as well as new brands that have created a name for themselves.
Drug Store News spoke to Howard Murad, a board-certified dermatologist, pharmacist and founder of Murad Skincare, about the brand’s new Eczema Control line and how it caters to all consumers.
Last year, Dr. Lauren F. Lyles-Stolz, PharmD joined the staff of the National Association of Chain Drug Stores as senior director of reimbursement, innovation and advocacy.
Mass market skin care sales remain a bright spot in the beauty category — outpacing gains in most other categories. DSN is investigating why shoppers think it is cool to buy mass skin care right now.
For the month of December, HRG reviewed 39 products in the health category, 90 in the wellness sector and 137 items in the beauty category to see which ones stood out as Products to Watch.
