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Laura Geller Beauty’s ‘Who Hasn’t?’ campaign aims to destigmatize commentary around aging

Laura Geller Beauty is also reintroducing its partnership with Ulta Beauty, noting that select products are now available to purchase on the beauty retailer’s website.
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Laura Geller Beauty continues its efforts to empower mature women with a brand new campaign to tackle social commentary around aging. 

The “Who Hasn’t” initiative from the beauty company stars its founder alongside other notable female founders including Linnie Gold of Nosh NYC, Renee Greenstein of Women With Control, Ami Richter of Lug Bags and Maria McCool of Calista Tools. 

laura geller beauty campaign

In the campaign video, the women come together to discuss aging challenges and encourage women aged 40 years old and older to embrace their vulnerability. 

[Related: New Cosmetics Launches]

In addition, Laura Geller Beauty is using the moment to reintroduce its partnership with Ulta Beauty, noting that select products are now available to purchase on the beauty retailer’s website including the Baked Balance-n-Brighten Color Correcting Foundation and Baked Blush-n-Brighten Marbleized Blush. 

“At Laura Geller Beauty, we believe aging is something to celebrate—and that there is power in embracing vulnerability. With our 'Who Hasn't?' campaign, we're creating a safe space for women to acknowledge their insecurities but also celebrate the positive aspects of aging. This is true even for the most successful women, like my fellow brand founders featured in the campaign video. Alongside this campaign launch, we’re also proud to announce that our best-selling products are now available on Ulta.com, making beauty for women, especially those over 40+, more accessible and amplifying our efforts to provide premium formulas for mature skin."

The campaign will roll out across Laura Geller Beauty’s digital channels in video format

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