CoverGirl's new “Shade for Shade,” film features Issa Rae and her real-life best friends on a night out in Los Angeles and illustrates what it's like for women to be assured in their beauty choices.
Consisting of 14 pieces, Camila Cabello's Havana collection features natural-looking, universally-appealing shades and vibrant packaging, which pay tribute to the natural beauty she grew up surrounded by, the company said.
As part of Lime Crime’s acquisition by Tengram Capital Partners, Stacey Panagakis has joined Lime Crime as CEO, effective June 18, from her role as general manager of beauty company Fresh.
Shay Mitchell's first ad for Buxom will launch in July and she also is to actively collaborate with the brand on developing creative content, social media campaigns, new products and shade ideations, the company said.
CoverGirl's new Exhibitionist line contains 48 highly pigmented shades of lipstick in three finishes — metallic, demi-matte and cream — and eight richly pigmented lip liners.
The Magic Mirror allows a shopper to pick up a lipstick in a color of their choice and have it instantly applied without having to physically use the product, the company said.
The hottest beauty trends may be natural products, personalized marketing, brands with consumer-aligned values and new technological tools, according to Mintel’s Global Trends report for 2018.
Target will be adding Coloured Raine, EveryHue Beauty, Haley’s Beauty, Hue Noir, The Lip Bar, Makeup Geek, Reina Rebelde and Violet Voss to its beauty aisle.
