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08/10/2021

Makeup Revolution, Pebbles cereal team up on cosmetics collection

Gisselle Gaitan
Online Editor
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Makeup Revolution and Pebbles cereal are joining forces on a fun, new beauty collection.

The I Heart Revolution x Pebbles makeup collection features the vibrant and rich colors of Fruity Pebbles and Cocoa Pebbles cereals in such products as eyeshadow palettes and lip glosses.

“Revolution Beauty is privileged to be partnering with Post Consumer Brands and Warner Bros. Consumer Products to bring the Pebbles brand to life through a dedicated cosmetics collection,” Adam Minto, Revolution Beauty founder said. “For 50 years, the Pebbles brand has been garnering fans from across the world. Here at Revolution Beauty, we wanted to build on the success of Pebbles by joining forces with our I Heart Revolution team for a fully vibrant and lively cosmetics collection. As a brand that acknowledges the importance of individuality, vibrancy and originality, we continually strive to nurture relationships with like-minded partners who align with our mission to bring inclusivity and energy to our audience.”

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Consisting of 22 cosmetic products, the I Heart Revolution x Pebbles makeup collection will be available for purchase at Ulta Beauty stores nationwide and online at Ulta.com and RevolutionBeauty.com beginning Aug. 18.

“The Pebbles brand is all about being a catalyst for creativity and encouraging individual expression in kids and kids-at-heart,” Leah Broeders, head of licensing at Post Consumer Brands said. “Our collaboration with Revolution Beauty was a natural fit that gives our fans an exciting new way to experience the vibrancy and playfulness of Fruity Pebbles and Cocoa Pebbles cereals. We’re thrilled to see this fun collection come to life as we continue to celebrate Pebbles 50th birthday this year by giving our fans more ways to experience the brand beyond the breakfast bowl.”

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