Mars is getting into the spirit of the upcoming holiday season with two launches from its M&M’s and Dove brands.
Rolling out in early November are M&M’s Espresso Dark Chocolate Candies and Dove Promises Silky Smooth Holiday Brownie Batter.
[Read more: Mars kick-starts Halloween season by previewing seasonal launches]
“At Mars, we like to say we’re consumer obsessed, and that especially rings true during the holiday season as we look forward to delighting our fans with seasonal twists from fan-favorite brands like M&M’s and Dove,” said Allison Miazga-Bedrick, senior director at Mars Wrigley. “No matter what holiday you are celebrating, it's a wonderful time for people to come together and feel a sense of belonging and enjoying the newest seasonal flavors from M&M’s and Dove can make it a whole lot sweeter.”
A twist on classic M&M’s, the Espresso Dark Chocolate Candies feature a smooth and rich espresso flavor with creamy dark chocolate that is coated in festive-colored candy shells.
On the other hand, Dove Promises Silky Smooth Holiday Brownie Batter contains a gooey brownie batter-flavored filling inside the brand’s classic milk chocolate shell that is wrapped in Christmas-tree patterned foil.
[Read more: Mars, Lil Nas X unveil limited-edition M&M’s packs]
Consumers can find limited-edition holiday varieties from M&M’s and Dove at retailers nationwide.