Martha Stewart stars in Pure Leaf’s latest campaign
Pure Leaf is putting the spotlight on its Unsweetened Iced Tea with a new digital campaign starring Martha Stewart.
In the video spots, the brand showcases how its beverages are hidden around Stewart’s estate, always within arm’s reach to aid her in feeling revitalized.
"It's no secret that I have a lot going on in my everyday life," says Martha Stewart. "I'm always being asked how I manage to do it all, and it truly comes down to the little things. Small, but important daily habits—like a midday bottle of Pure Leaf Unsweetened Iced Tea—keep one revitalized no matter what you need to tackle next. The best part is, my little helper, Pure Leaf Iced Tea, is naturally caffeinated and you never have to question the quality or taste for a second—it's an easy (and delicious!) decision that consistently keeps you revitalized throughout the day."
The brand’s unsweetened beverage is made from tea leaves from single-source, Rainforest Alliance-certified tea estates in South America and Africa, blended by craft tea masters and brewed in six-time filtered water, per the company.
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"Offering fans a delicious, high-quality pick-me-up has always been our intention here at Pure Leaf," said Julie Raheja-Perera, general manager, North America, Pepsi Lipton Partnership. "After the incredible reaction from our (Don't) Do It Yourself campaign with Martha Stewart last year, we knew she was the right partner to continue sharing this message. If even Martha Stewart can count on Pure Leaf to keep her feeling revitalized through the busiest of days, can't we all? We're excited for iced tea fans nationwide to get in on the fun and try out their very own, Martha-approved secret stash!"
