Maybelline New York, WHO Foundation partner on mental health services access

Maybelline New York is embarking on a partnership with the WHO Foundation to increase access to mental health services for individuals. 

As part of the Brave Together program, the beauty brand has set a goal of helping 10 million people access 1-on-1 mental health services and support, as well as a donation of $20 million to the cause by 2030. 

“Maybelline New York’s mission is to give everyone the self-confidence they need to express their beauty. We know that makeup has a role to play in that, but the real work starts on the inside,” explains Trisha Ayyagari, global brand president for the beauty company. “We started Brave Together to support those facing anxiety or depression. All the countries we operate in, and all the NGOs we partner with, have really rallied around this mission, but we still have a long way to go. We are committed to making support accessible to all so that no one has to struggle alone.”

[Read more: Ulta Beauty sets intentions to support holistic well-being of women, teens]

Since launching Brave Together in 2020, Maybelline New York has helped more than 1.65 million people access professional support in more than 34 countries, and with the new partnership, will pledge more than $1.8 million to the WHO Foundation. 

“The WHO Foundation is thrilled to partner with Maybelline New York. We share a vision in which everyone, everywhere, can access mental health services and very much believe in the complementarity of our strengths to support millions of people globally,” said Anil Soni, CEO of the WHO Foundation. “I am confident that our collaboration will inspire even more organizations to join our effort. Such a collective movement is critical in achieving health equity, and more broadly the Global Goals of the United Nations.”

Brave Together is also spotlighted in a mini-documentary titled, “Healthier Together,” which waas produced by BBC Storyworks Commercial Productions.