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Bazooka partners with DreamWorks for new merchandise
NEW YORK — Bazooka Candy Brands will collaborate with DreamWorks Animation on a limited-edition candy line, as well as a multiplatform merchandising program, to support the film "How to Train Your Dragon 2." The film opens in theaters June 13.
The campaign will bring consumers a limited-edition Dragon Berry flavor and themed wrapping for Bazooka Candy Brands' top-selling candies, which include Jumbo Push Pop, Juicy Drop Pop, Baby Bottle Pop and Ring Pop.