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  • Purdue Pharma to file NDA for abuse deterrent formulation of hydrocodone bitartrate

    STAMFORD, Conn. — Purdue Pharma recently announced that a Phase 3 study of an investigational extended‐release formulation of hydrocodone bitartrate met its primary efficacy endpoint by showing that patients with chronic low back pain treated with the once‐daily analgesic agent experienced statistically significant reduction in pain compared with placebo. 

  • Sprite, LeBron James team up for new flavor

    ATLANTA — Sprite, a beverage from Coca-Cola Co., has created a new flavor with the help of NBA star LeBron James. The limited-edition Sprite 6 Mix combines the traditional taste of Sprite with a splash of cherry and orange flavor. The beverage, as well as the packaging graphics and product name, were co-developed to reflect James' style and taste preferences.

  • Heel debuts allergy relief and alertness products

    ALBUQUERQUE, NM — Heel Inc., a homeopathic pharmaceutical company, announced the debut of ClearLife allergy relief and WellMind calming and alertness aid brands.

    The ClearLife line melds three of the company's allergy relief products under a single brand: ClearLife Nasal Spray (previously sold as Luffeel), ClearLife Tablets (previously sold as Adrisin) and ClearLife Eye Drops (previously sold as Oculoheel). The new packaging includes green branding and comes with a manufacturer's suggested retail price of $11.99.

     

  • Pillsbury's Funfetti line gets colorful

    ORRVILLE, OH — Pillsbury, a brand from J.M. Smucker Co., is adding some bold touches to its line of Funfetti Cupcake and Cake mixes with the introduction of four new varieties. The brand's Funfetti Frostings also will get two new additions. The eye-catching baking mixes and frostings can be mixed and matched to create eye-catching treats for friends and family, the company said.

    The four new cupcake and cake mixes include:

  • Duane Reade to blast allergy coupons on high-index days through Poncho app

    NEW YORK — Walgreens' Duane Reade stores will be promoting its allergy remedies on days with high allergy indexes through Poncho, a text- and email-based weather app, according to a story published by Mashable on Tuesday. 

    The offering will be Poncho's first step into monetizing its service, according to the report. 

    The promotion, which was negotiated by OMD Ignition Factory according to the report, will run through June 7.

  • Peeps brand gets the party started with latest confection

    BETHLEHEM, Pa. — Peeps, a brand from Just Born Quality Confections, announced a variety of offerings for Easter 2014, which includes the new Peeps Party Cake Flavored Marshmallow Chicks — vanilla cake-flavored marshmallow chicks decked out with rainbow confetti.


    Other offerings for Easter 2014 include:

  • NeoStrata introduces Skin Active Triple Firming Neck Cream

    PRINCETON, N.J. — NeoStrata has announced the introduction of its new Skin Active Triple Firming Neck Cream, which is available exclusively through physician offices.

    The new anti-aging formula is being unveiled at the 2014 American Academy of Dermatology winter academy meeting this week in Denver.

  • Bolthouse Farms adds to yogurt dressing line

    BAKERSFIELD, Calif. — Bolthouse Farms is expanding its line of yogurt dressings to include two new flavors: Cilantro Avocado and Mango Chipotle, both of which are now available in stores nationwide.

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