New Products

Similasan is one homeopathic company making a move into pediatric cough/cold. “Pharmacists have endorsed the Similasan brand,” noted Dan Quail, VP sales at Similasan, which will help bridge the eye/ear care sets with pediatric cough/cold. “So when mom goes into cough syrup, there’s a natural tie-in to take care of the ears and the eyes,” he said. “It’s a solution-driven process.”


Judging from the number of dietary supplement companies that are being snatched up by heavy-hitting suppliers in the over-the-counter space, the 5% uptick in supplement sales for the 52 weeks ended Aug. 12 is one trend that stands to continue. Sales across food, drug and mass (excluding Walmart) for that period totaled $1.5 billion, according to SymphonyIRI Group data. 


Procter & Gamble in March acquired New Chapter, and with that now fields a comprehensive line of supplements that goes well beyond the probiotic Align and the fiber supplement Metamucil it already owned. 


Whether packing lunches or providing an on-the-go pick-me-up, parents want more from the snacks they give their kids. “Snacks have to be nutritious, convenient and nutrient-dense,” said June Jo Lee, VP of The Hartman Group. Alternative grains, low-sugar and bean-based snacks are hot, and portion control is important. With nut allergies on the rise in the last decade, sales of nut-free snacks are increasing. Consumers are moving away from soy, which could be the next high-fructose 
corn syrup.


The saturated oral care segment is benefiting — and is poised to continue to benefit — from toothpastes that promise to deliver value-added benefits.


Once again, those toothpastes that promise to offer such value-added benefits as relieving tooth sensitivity and whitening teeth experienced the greatest lift and, judging in part by the slew of new product launches, that trend will likely continue.


CAMDEN, N.J. — Campbell's has introduced V8 V-Fusion juice drink boxes for kids.

Available in apple, berry and fruit punch flavors, the single-serve juice boxes provide a combined serving of vegetables and fruit, is naturally sweetened with no added sugar and is an excellent source of vitamin C, Campbell's said.

The teeth-whitening strips segment has lost some of its luster, according to data from SymphonyIRI Group, likely due in part to the economy, but that doesn’t necessarily mean that products that promise to whiten teeth are losing popularity.

According to 52-week data ended July 8 from the Chicago-based market research firm, sales of tooth bleaching/whitening products dropped about 11% at food, drug and mass (excluding Walmart).

NEW YORK — L’Oréal Paris is looking to make the hair color aisle at mass easier to shop and is eliminating the guesswork out of choosing the right hair color shade with its new “My L’Oréal Colorist” mobile app, which serves as a personal color consultant.


CHARLESTON, S.C. — The Food and Drug Administration has approved a treatment for a disease that causes brittle nails.

Innocutis announced the FDA approval of Nuvail (poly-ureaurethane) nail solution in the 16% strength. The drug is used to treat nail dystrophy, which causes fragile and brittle nails that crack and split.

One of the most common forms of nail dystrophy is brittle nail syndrome, which affects about 20% of the population, with women disproportionately affected. Patients with the condition report that their nails are painful and impair daily activities.