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Heineken USA to introduce new 'star bottle'
WHITE PLAINS, N.Y. — Heineken USA has redesigned its classic green bottle.
The revamped "star bottle" will be available in 12-oz. and 22-oz. sizes and features a taller, thinner shape, giving it a more modern and premium look. The bottle also features an embossed thumb groove that improves grip and encourages people to hold the bottle at a lower point, keeping the beer colder. The bottle is set to hit select New York State markets beginning mid-September, with a national rollout slated to begin in March 2013 in on- and off-premise locations.
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InterMedia launches TV campaign in support of dual blood-glucose/blood-pressure meter
WOODLAND HILLS, Calif. — InterMedia Advertising on Monday announced the launch of a national television campaign for its client Care Concepts, which is bringing a two-in-one talking glucose meter and blood-pressure monitor to market.