New Products

CINCINNATI — Tide is relaunching its Tide plus bleach alternative detergent with a new name.

Tide Vivid White + Bright is designed to communicate the product benefit of keeping white clothing vivid and bright, wash after wash, the brand said. Tide also is releasing Tide Vivid White + Bright Boost, which is designed to give laundry an extra boost for the peskiest of stains.

SILVER SPRING, Md. — The Food and Drug Administration has approved a new drug for treating colorectal cancer that has spread to other parts of the body, the agency said Friday.

HALF MOON BAY, Calif. — Odwalla has unveiled four new food bars as part of its 2012 lineup.

The lineup, which includes apple toffee pistachio and chocolate almond coconut chewy nut bars, which are perfect for wholesome indulgence, while orange cranberry and lemon ginger original baked bars are ideal food bars with mornings in mind. All of the bars are good sources of five essential vitamins and minerals, including antioxidant vitamins A, C and E, Odwalla said.

WESTAMPTON, N.J. — A line of cord and cable management products is making its way to retailers nationwide.

Paris Business Products announced it has signed an exclusive license to manufacture and distribute the Dotz brand of cord and cable management products throughout North America. Dotz cord identifiers are designed to take the guesswork out of knowing what cord, cable or wire is in what plug and belongs to what device. Each identifier features a bright color and a preprinted insert, the company said.

PLYMOUTH, Mass. — Cool Gear International has introduced its CG Sport line of versatile hydration bottles.

BATTLE CREEK, Mich. — Kellogg's announced that it is rolling out special-edition boxes of Corn Flakes featuring U.S. gymnast Gabby Douglas, who won the gold medal at the 2012 Olympic Games in London.

"We are proud to support the potential of our young athletes and our amazing team of U.S. gymnasts," Kellogg's SVP morning foods Doug VanDeVelde said. "Over the course of the past week, we have all shared in the thrilling moments and passion of USA Gymnastics, and we are excited to bring that into the homes of families across the country."

ATLANTA — SoloHealth on Friday announced a new relationship with WellPoint to help provide consumers with convenient access to information about their health and wellness through the next-generation SoloHealth Station consumer kiosks.

The news comes on the heels of SoloHealth's recent FDA approval in June, as well as its announcement of an aggressive rollout to retail locations nationwide to begin this fall.

NEW YORK — Philosys is seeking regulatory approval from the Food and Drug Administration for its blood-glucose monitoring system.

Gmate Smart, which the company calls "the smallest and most innovative meter in the world," is a blood-glucose meter that works with the headphone connector of the iPhone, iPad and iPod.