Olivia Rodrigo named Lancôme global ambassador
One of the most popular Gen-Z entertainers is joining the Lancôme family as a global brand ambassador.
Grammy Award-winning musician Olivia Rodrigo is the newest face of the brand and will work to help build an equitable and just future for women and girls, the company noted.
“Embracing your individuality is so important in beauty since there are many unrealistic expectations placed on young women today," Rodrigo said. "Lancôme is an iconic and timeless brand that promotes beauty from within and I am honored to be part of their family.”
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Rodrigo, who started her career on Disney Channel, is best known for such songs as “Driver’s License” and “bad idea right?” among other chart-topping singles.
“I am incredibly proud to welcome Olivia to the Lancôme family," said Françoise Lehmann, Lancôme international brand president. "We're all captivated by her striking personality and immense talent, and inspired by her commitment to positive change—which we value deeply at Lancôme—pouring her true heart and emotion into everything she does. Turning personal stories into music that resonates universally, few artists of her generation connect with this many people across continents and generations like Olivia.”
Rodrigo will serve as the face of new launches and campaigns that will be announced at a later date.
