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OPI enters press-on nail category

OPI xPress/On consists of 33 press-on gel-like salon manicures that come in 15 of the brand’s iconic shades.
OPI xPress/On

OPI is expanding its portfolio beyond its signature nail polishes by debuting OPI xPress/On.

The line of artificial nails can be applied like a gel-like salon manicure right at home.

[Read more: OPI, Xbox partner on gaming-inspired nail collection]

Featuring 33 press-on gel-like salon manicures with 14 days of wear, the collection is launching with 15 of the brand’s iconic shades including Alpine Snow, Cajun Shrimp and Big Apple Red, among others.

In addition, the line also will have six salon-inspired effects that include holographic shimmers and a glazed finish, and 8 professional nail art designs that also feature several French manicure styles, the company said.

“As the No.1 nail salon brand globally, we have the professional quality, color, and innovation that consumers know and trust,” said OPI co-founder and brand ambassador Suzi Weiss-Fischmann. “With the debut collection of press-on nails, fans can select among 33 looks with a flawless finish, instantly. You can change your look to match the moment, even on the go, whether doing a presentation at work or going out for a night with friends.”

[Read more: Tweezerman, Tom Bachik perfect manicures with Ultimate Nail Care Set]

OPI xPress/On is vegan, contains no animal-derived ingredients, and both the nails and packaging are made with 94% and 100% post-consumer recycled materials, the company said.

Consumers can find OPI xPress/On sets in iconic shades that retail for $12.99, salon effects and longer lengths that retail for $13.99 and professional nail art designs for $15.99 exclusively online and in-store at Ulta Beauty.

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