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Yellow Wood closes sale of PDC brands
BOSTON — PDC Brands, whose portfolio includes such personal care and beauty brands as Dr. Teal’s, Cantu, Body Fantasies, BOD Man and Eylure, has officially been sold to CVC Capital Partners. Yellow Wood Partners picked up roughly $1.42 billion for the company, which it acquired five years ago.Brands brush up on dental hygiene sales
It appears oral care brands are borrowing a page from the skin care playbook. To brush up on sales, more oral care brands are mirroring trends that have boosted mass market skin care sales — double-duty toothpastes, a trend toward “premiumization” and building momentum for more naturally positioned offerings.