Oral Care

Church & Dwight to acquire Waterpik for $1B
EWING, N.J. — In a move aimed at bolstering its oral care portfolio, Church & Dwight on Monday announced it planned acquisition of Waterpik. The CPG giant will be paying $1 billion cash for the company, which markets the No.1 water flosser brand and showerhead brand, and brought in $265 million in sales for the 12 months ended June 30.
Brands brush up on dental hygiene sales
It appears oral care brands are borrowing a page from the skin care playbook. To brush up on sales, more oral care brands are mirroring trends that have boosted mass market skin care sales — double-duty toothpastes, a trend toward “premiumization” and building momentum for more naturally positioned offerings.

Yellow Wood closes sale of PDC brands

BOSTON — PDC Brands, whose portfolio includes such personal care and beauty brands as Dr. Teal’s, Cantu, Body Fantasies, BOD Man and Eylure, has officially been sold to CVC Capital Partners. Yellow Wood Partners picked up roughly $1.42 billion for the company, which it acquired five years ago.
DSNTV: Keynote highlights from the New General Market Summit
ADA grants seal of acceptance to Crest’s 3D White Whitestrips

CHICAGO — The American Dental Association this week announced that Crest 3D White Glamorous White Whitestrips would be the only home-use tooth bleaching product to get the ADA Seal of Acceptance. The ADA said that the product is safe and effective in whitening natural teeth when used according to the manufacturer instructions.
Colgate intros Clean-In-Between toothpaste

NEW YORK — Colgate on Tuesday added a new product to its lineup with Colgate Total Clean-In-Between toothpaste. The product uses advanced micro-foaming to reach between teeth and reduce 83% more plaque germs than non-antibacterial fluoride toothpaste 12 hours after brushing, according to the company.
Dr. Sheffield’s toothpaste line gets exclusive CVS launch

NEW LONDON, Conn. — Sheffield Pharmaceuticals recently announced that its Dr. Sheffield’s Premium Natural Toothpaste line of fluoride-free tothpastes had launched at CVS Pharmacy exclusively.
Hello products debuts marketing campaign around toothpaste ingredients

MONTCLAIR, N.J. — Oral care company hello products has unveiled its latest marketing campaign. Titled “An Inconvenient Tooth,” the digital campaign centers on an animated spot featuring a character named Toothy asking if consumers have thought about what’s in their toothpaste and highlighting the ingredients in hello products’ offerings.
GSK Consumer Healthcare intros ProNamel Strong and Bright

WARREN, N.J. — GSK Consumer Healthcare’s ProNamel line of products has a new addition with ProNamel Strong and Bright. The toothpaste uses an optimized fluoride formulation that works to actively strengthen and protect acid-weakened enamel, the company said.
Sanofi introduces first ACT Kids Toothpaste

BRIDGEWATER, N.J. — Sanofi on Monday introduced its ACT Kids Toothpaste, developed for children ages two years and older, the first children’s toothpaste in its ACT oral care portfolio.

Church &amp; Dwight to acquire Waterpik for $1B

Brands brush up on dental hygiene sales

Yellow Wood closes sale of PDC brands

DSNTV: Keynote highlights from the New General Market Summit

ADA grants seal of acceptance to Crest’s 3D White Whitestrips

Colgate intros Clean-In-Between toothpaste

Dr. Sheffield’s toothpaste line gets exclusive CVS launch

Hello products debuts marketing campaign around toothpaste ingredients

GSK Consumer Healthcare intros ProNamel Strong and Bright

Sanofi introduces first ACT Kids Toothpaste

Church & Dwight to acquire Waterpik for $1B