Oral Care

Colgate wants to help consumers change and improve the way they brush their teeth by launching a new electric toothbrush with artificial intelligence that will provide users with feedback on teeth brushing.

The Colgate Smart Electronic Toothbrush E1 with Artificial Intelligence works with Apple's ResearchKit to crowdsource toothbrushing data for better and faster innovation, the company said. Designed with the help of dentists, the brush features real-time sensors and AI algorithms to detect brushing effectiveness in 16 zones of the mouth.

Makers of at-home teeth whitening products, Rembrandt has announced the launch of a new power toothbrush. Called the Whitening Toothbrush and Whitening Brush Heads, consumers will be able to purchase the product along with a pack of three replacement brush heads.

New York City-based Colgate-Palmolive has announced that it will be entering the skin care business. The company plans to do so by acquiring, PCA Skin and EltaMD in two separate transactions. 

Los Angeles-based Steripod is introducing tongue cleaners for the holiday season, along with expanding the number of colors available for their toothbrush protectors and gift sets for each of their products.

New Steripod Tongue Cleaners emphasize the importance of maintaining all around good health, the company and Dr. Jamielynn Hanam-Jahr, DDS, of Beverly Hills Aesthetic Dentistry said.

MONTCLAIR, N.J. — The latest addition to hello products' toothpaste line uses black paste to whiten teeth. The company has introduced its hello activated charcoal whitening toothpaste. 

The black paste is formulated with charcoal and bamboo to remove surface stains naturally, polish and remove plaque, the company said, noting that the toothpaste also contains coconut oil to soothe teeth and mint leaves for fresh breath.  

KENNEBUNK, Maine. – Tom’s of Maine, creators of toothpaste for adults set out to use their expertise and success in making effective, natural toothpastes to construct an offering for children. The Silly Strawberry Natural Children's Toothpaste resulted from this effort and 25 years later, the company is celebrating the anniversary of the product's launch. 

SAN FRANCISCO — Online store Brandless, which launched in July with a portfolio of private-label product all sold for $3, is expanding its offerings with a foray into beauty and wellness. The company detailed its latest effort, the Brandless Beauty and Wellness Collection, in a blog post on its website, noting that the product line was aimed at “making clean beauty accessible to everyone.”