Overtone revamps packaging for products exclusively at Target

Overtone’s hair color treatments have a new look that’s going to be exclusive to Target shoppers. 

The refreshed look, which features sustainable packaging, aligns with the brand’s commitment to sustainability while displaying its playful spirit in a chic and modern design, the company noted. 

“We’ve always believed that amazing hair color doesn't have to come at the expense of hair or scalp health,” said Barbara Roll, Overtone chief executive officer. “Our new packaging reflects that mission—combining sustainability with innovation to offer the most curated color experience possible. We're committed to providing products that work for everyone while ensuring our customers achieve professional-grade results at home without sacrificing their hair's integrity.”

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Products that will feature the revamped look include the Color Depositing Masks in royal plum, ginger glow, espresso brown, scarlet red, golden rose and black velvet colors. 

“With Overtone, customers don't have to choose between vibrant color and healthy hair. Our new packaging at Target reflects that promise—easy, stylish, and environmentally conscious,” added Roll.

Overtone’s updated line maintains the brand's commitment to using high-quality, plant-based ingredients that nourish hair while delivering rich, lasting color. Free from harmful chemicals, the brand’s formulas are gentle on the scalp and suitable for every hair type, the company said. 

The revamped look is available now at select Target stores and online at Target.com.