Oxy Acne Care commemorates 50 years with relaunch
Mentholatum, the parent company of Oxy Acne, marked the brand’s 50th anniversary with a relaunch.
The brand revamp includes modernized packaging designs, the introduction of two new launches—Acne Care Body Wash and Sensitive Pads—and a campaign.
With the “Oxy for Every Kind of Ne” campaign, the brand looks to reinforce its commitment to tackling all types of acne across the face, chin and body.
[Read more: PanOxyl unveils latest launch alongside brand packaging revamp]
Oxy Acne Care’s new contemporary package design was created to resonate with today’s teenagers by containing messaging that ensures it continues to be the go-to brand for the demographic, the company said.
Through its BPO-based (benzoyl peroxide) acne products, Oxy Acne Care aims to set itself apart from other items in the same category by including skin-fortifying prebiotics in its formula to target and treat acne, as well as help protect the skin’s natural barrier to promote overall skin health, per the brand.
