Personal Care

NEW YORK -- Elizabeth Arden is celebrating strong women with a new multi-platform digital campaign paying homage to the entrepreneurial and inspirational voice of the brand's eponymous founder.

The campaign is part of the company's digital reboot, which aims to provide a fresh, personalized, behind-the-scenes consumer experience, while showcasing the brand's rich and storied New York-centric heritage.

NEW YORK -- Dove is launching a new campaign that offers real-life perspective on wetness protection -- with a girl-meets-celebrity boy twist.

A popular brand of cosmetics either must prove its products really do plump skin, regenerate collagen and lighten age spots, or stop claiming they do, the Food and Drug Administration says. According to NBC News, the FDA sent a warning letter to Reviva Labs over eight different products that also claim to clear up acne-prone oily skin, erase spider veins and help eradicate bruises. (NBC News)

SAN FRANCISCO -- Skin care brand H2O+ Beauty has launched a reimagining of the brand that focuses on social media, a more user-friendly website and new products and packaging.

The brand's move may signal a shift from more traditional retail channels to direct selling on a new and improved, customer-focused e-commerce site.

DALLAS -- The U by Kotex brand is embarking on a multi-year program and project series designed to help empower women and improve perceptions of feminine care.

The first U by Kotex Period Project is The Period Shop – the world's first and only pop-up shop dedicated to all things period – which opened Friday in New York City. 

BOULDER, Colo. — Hain Celestial worked with brand agency CBX to rework its Avalon Organics brand and freshen its positioning. Avalon Organics got its start back when organic personal care products were primarily purchased by well-educated, high-income females in their 30s or 40s with children, noted Gregg Lipman, managing partner at CBX. “Avalon Organics earned a reputation for offering the highest possible quality personal care products,” he said.

WARREN, Mich. -- Consumers who grind their teeth at night have a new solution in the oral care aisle from McKeon Products Inc.

McKeon has launched its new and improved LunaGuard, which the company says provides better protection against bruxism (nighttime teeth grinding), more comfort when in use, and significant consumer health care savings.