Secret Deodorant taps Jessie Reyez, Camila Mendes for new campaign

Secret Deodorant is ushering in the new year with a brand-new campaign.

Featuring a celebrity lineup of women across the entertainment, business, sports and fitness circles, the “All Strength, No Sweat” campaign aims to provide air-time to the personal stories of modern women who are challenging the status quo on their respective fields, the company said.

The video, which will air nationally through 2020, features a song written and performed by Grammy-nominee Jessie Reyez, actress Camila Mendes, Olympic Gold Medalist Swin Cash, actress Shenae Grimes-Beech and fitness influencer Ainsley Rodriguez.

“Secret has a history of supporting women’s progress and telling stories of women’s strength, which is something that I feel equally passionate about,” Jessie Reyez said. “As a woman in the music industry, I’ve experienced firsthand how difficult it can be to make headway in such a male-dominated field. I’m honored to be a part of this campaign and share Secret’s goal of equalizing opportunity for women everywhere. I hope our stories connect with other women out there and we can continue to inspire and lift up one another.”

In addition, Secret also is releasing a series of shorts that will feature the unique perspective stories and each of the five women appearing in the campaign.

“We’re so proud to be working with such a diverse group of inspiring women, all of whom were chosen for their unwavering strength and relentless approach to getting what they want from life,” Sara Saunders, the associate brand director for Secret, said. “We hear from incredible women every day – about their concerns, their ambitions, and about their work to earn their fair share at every stage and place in life. Our hope is that by spotlighting a few of these stories, we can continue to inspire strength and unity in making a real change together.”