Selena Gomez’s Rare Beauty celebrates individuality in new campaign

Rare Beauty, founded by actress Selena Gomez, is celebrating consumers and what makes them unique with its new campaign. 

The beauty brand rolled out its “Love Your Rare” initiative, which was inspired by its founder’s ethos of changing the conversation around beauty and creating a community where everyone is welcomed exactly as they are. 

Narrated by Gomez, the campaign rolled out a video and accompanying social media post that noted, “This campaign is a love letter to the you that’s bold, the you that’s soft, the you that holds everyone up, and the you that needs to be held… You are Rare.”

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“To the you that hides nothing, the you that defines a look, the you that never doubts, and the you that doubts every little thing. To be Rare is to love every you. Love your Rare.”

The products are featured in the campaign’s video and related image assets, which can be seen on its Instagram page.

Rare Beauty products are available for purchase on its website and at Sephora stores and online.