Naomi Osaka named Maybelline New York Brave Together ambassador
Maybelline New York has embarked on a new partnership focused on mental health with tennis champion Naomi Osaka.
Osaka has been named the beauty brand’s first Brave Together ambassador, and in this role will share her first-hand connection to the beauty brand's mental health program.
Brave Together is a program focused on making support for anxiety and depression accessible to all.
"Taking care of your mental health is just as important as taking care of your physical health and yet taking the leap to get help can feel intimidating," said Naomi Osaka. "That is why I'm excited to partner with Maybelline New York to support the Brave Together program and help those facing anxiety and depression. I want everyone to know they are not alone."
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To kick off the initiative, Osaka will star in a creative campaign that takes a magical realism approach by showcasing how the athlete utilizes her tennis skills for a positive impact.
"At Maybelline New York, we have always believed in the power of making things happen in your life and Naomi Osaka is the epitome of this ethos, chasing her dreams both on and off the court," said Trisha Ayyagari, global brand president, Maybelline New York. "As an advocate for the destigmatization of mental health conversations, Naomi has so bravely shared her personal journey, inspiring others to do the same. We are proud of our Brave Together work and look forward to this next chapter with Naomi Osaka, helping others be brave."
