Maybelline New York’s iconic ‘90s jingle makes a comeback
The iconic “Maybe It’s Maybelline” jingle is making a comeback with a modern day twist.
Maybelline New York announced the relaunch of the song, made popular back in the ‘90s, with a campaign starring brand ambassadors Gigi Hadid, Storm Reid, Peggy Gou and Shay Mitchell.
Through this revived melody, Maybelline aims to convey and embody its energy and values with the power of sound, the company shared.
“’Maybe It’s Maybelline’ is an iconic anthem that has defined beauty for generations, achieving an astounding 84% brand recall,” said Trisha Ayyagari, global brand president for Maybelline New York. “Our jingle captures the essence of who we are as a brand, embodying self-confidence, authenticity, and empowerment. It has transcended pop culture conversations, decade after decade, and we are thrilled to reintroduce a fun and modernized version to a new generation of cultural innovators.”
Created in partnership with sonic branding agency, Sixième Son and creative agency, Gotham, Maybelline New York’s new creative campaign will unveil the refreshed brand melody, capturing the essence of New York City and its dynamic energy and distinctive sounds, the brand shared.
