Shaving trends among men — or rather the lack thereof — has shaken up the razor segment a bit as more men are opting to sport facial hair, but manufacturers remain optimistic as they churn out new innovations and see a decline of “loaded pantries” on the horizon.
\r\n(For the full category review, including sales data, click here.)
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\r\nDSN: After more than 100 years, Magic Shave was reformulated and revamped with a new look. Can you elaborate?
","showSummary":null,"url":"/beauty/qa-magic-touch-mezei-jefferson-softsheen-carson","date":"2014-03-06T00:00:00","author":{"email":null,"uname":"Anonymous","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"digitalEdition":null,"sponsored":false,"taggedPro":null,"teaserImage":{"id":52072,"url":"https://assets1.drugstorenews.com/styles/secondary_articles_short/s3/teaser_image_374186.jpg?itok=0ol2pu8A","width":300,"height":269,"alt":null},"topics":[{"name":"News","url":"/news"},{"name":"RETAIL NEWS","url":"/retail-news"},{"name":"Inside Beauty","url":"/inside-beauty"},{"name":"New Products","url":"/new-products"},{"name":"Shave","url":"/shave"},{"name":"In this Issue","url":"/issue"}],"attachedFiles":[]},{"title":"Braun selects actress Jessica Alba to be new beauty brand ambassador","id":42863,"bundle":"article","summary":"LONDON — Procter & Gamble’s Braun has signed actress and beauty icon Jessica Alba as its new beauty brand ambassador.
\r\n
\r\nThe Golden Globe-nominated actress will be featured in a new integrated campaign for Braun, which will run across TV, print and online channels as well as in store beginning in March.
\r\n
\r","showSummary":null,"url":"/beauty/braun-selects-actress-jessica-alba-be-new-beauty-brand-ambassador","date":"2014-03-04T00:00:00","author":{"email":null,"uname":"Anonymous","firstName":null,"lastName":null,"bio":null,"title":null,"picture":null,"phone":null,"contactForm":null},"digitalEdition":null,"sponsored":false,"taggedPro":null,"teaserImage":{"id":52043,"url":"https://assets1.drugstorenews.com/styles/secondary_articles_short/s3/teaser_image_374121.jpg?itok=kDWMvxvn","width":200,"height":300,"alt":null},"topics":[{"name":"News","url":"/news"},{"name":"Inside Beauty","url":"/inside-beauty"},{"name":"Shave","url":"/shave"}],"attachedFiles":[]},{"title":"Schick unveils 4-in-1 facial hair styling tool","id":42869,"bundle":"article","summary":"
SHELTON, Conn. — Schick, an Energizer Personal Care brand, has officially announced the launch of its new Schick Hydro 5 Groomer, a 4-in-1 facial hair styling tool designed to simplify, enhance and personalize grooming routines for men.
\r\n
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BOSTON — Somersets, a line of shaving and skincare products from the United Kingdom, has announced a new retail partnership with Walgreens, beginning this month.
\r\n
\r\nIn support of the new distribution, Somersets will highlight Walgreens in promotional materials as well as a social media campaign. Products available at the launch locations include:
NEW YORK — After a two-year hiatus, U.K.’s King of Shaves is back in action and ready to change the manscape of the industry with its new launch Hyperglide razor now available at Target and Target.com.
\r\n
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